In an effort to keep afloat during these pandemic times, one of Klang Valley’s independent live venues, Live Fact, recently announced their crowdfunding campaign for them to host a virtual concert.
Live Fact has played a very important role in nurturing original and independent music in Malaysia, giving both local acts and touring musicians a platform to perform in Klang Valley.
Here’s their crowdfunding message:
For the past five years, Kuala Lumpur based live venue “LIVE FACT” has played a part in helping to nurture the local independent music scene. We have created a platform for established and upcoming local acts as well as a touring destination for international artists. We are proud to grow alongside them and be a part of their musical journey. Likewise, we are also a meeting point and hangout spot for the like-minded and gig-goers.
However, in the face of the ongoing pandemic, live performances are in peril, as social distancing make performing live music and attending live shows all but impossible. Despite the gradual re-opening of local businesses, live events and large public gatherings are still prohibited.
Like lots of businesses, we have gone three months without any income. As a live music venue, our revenues based largely on door takings and beverage sales, without any shows, it is indeed a challenging task to keep things going. To stay afloat, we tried to shift our business by offering packages for recording, rehearsal and production but still yet to produce any results.
The economic impact we’re experiencing is unprecedented but still we remain optimisitc, we believe that even during this trying time music is still an important part of our lives and we want to stay connected with the artists and their fans.
Hence, we figure out the best way to bring everyone together is to go VIRTUAL!